BOFU Content Marketing
Content written for buyers, not for word counts.
Comparison, alternative, pricing and use-case content produced with your subject-matter experts and measured in demos booked.
Outcomes
- Editorial calendar weighted to bottom-of-funnel
- SME interview pipeline for real expertise
- Demo attribution per article
What actually ships
Technical, specific and auditable — reviewed in your monthly revenue report.
BOFU cluster map and brief library
Expert-interview production system
Conversion blocks (in-line demos, ROI calculators)
Content refresh engine on a 90-day cycle
Delivered inside the 7-Phase Growth Blueprint
Revenue & SERP Diagnostic
ICP mapping, MQL/PQL/SQL definitions, ARPU per cluster, and a full technical crawl of the marketing site and app shell.
Rank-Gap Intelligence
Competitor teardown across content, links and product surface. We output a prioritised cluster backlog scored by pipeline value.
Technical Engineering
Rendering strategy, crawl budget, sitemap sharding, schema layer and Core Web Vitals — delivered as tickets your engineers can merge.
Programmatic Architecture
Integration, use-case and alternative templates built from structured data, with quality gates that keep thin pages out of the index.
BOFU Content Engine
SME-led comparison and pricing content with conversion blocks, shipped on a predictable weekly cadence.
Link Velocity
Marketplace placements, digital PR and partner links matched to the velocity your competitors are already sustaining.
MRR & Attribution Reporting
Trials, demos booked, pipeline and MRR influenced by organic — reported monthly, with a rolling 90-day forecast.
Ready to turn organic into your best acquisition channel?
Get a free SaaS SEO audit: rank-gap analysis, technical findings and a 90-day revenue forecast. No sales pitch, only strategy.